Lenovo Game State

Lenovo Gaming® brand campaign titled, “Game State.”

As Copywriter for The Woo agency, we trailblazed a new experience in gaming by allowing gamers to influence an indie game while it’s still in development.

  • Role Copywriter
  • For Lenovo Gaming
  • Date Oct 2015 to April 2016

Game State Manifesto

CAPTION: When you’re mad, take a paws #GameState

CAPTION: Intel® Quad-Core i7 Processor. A whole lot to process #GameState

CAPTION: So nice, you’ll feel naughty. Sale ends Dec. 31 #GameState

Web Copy

Web Copy

Intro to Game State

Mission Wrap-Up w Rooster Teeth

PAX East 2016: The Showdown

Native YouTube w Daithi De Nogla